ENVIRONMENTAL

ReduceD Carbon Emmissions

A truck hauling heavy products can reach its legal weight limit long before its trailer is full. Therefore, more trucks are required to deliver the same amount of heavy goods compared to lighter weight products. The more trucks on the road, the more carbon emmissions are produced. Cat litter is a heavy product that is traditionally packaged by the pound, with a consumer perception that a lower price per pound is a better value.  However, users fill their litter box to a desired level based on volume, not by weight.  In 2011, Oil-Dri changed the industry with the introduction of Lightweight litter with our naturally porous, light-density clay that is up to 50% lighter in weight and provides the same volume or number of uses as other traditional scoopable litter. We then applied the same volume-based approach to our industrial absorbent business. We are now able to load more units on every truck, which greatly reduces the number of vehicles on the road.  As a result, less fuel is consumed, and carbon emissions are reduced.  It’s a big win for both consumers and the environment.